The desire for warmth when feeling cold or to soothe aches and pains is common among all countries. Japan's solution to this need is the body warmer. In answer to the wishes of people throughout the world for a product to meet their needs, Kobayashi Pharmaceutical is developing and marketing disposable body warmers that match the demands and lifestyles of each country. For example, they introduced disposable body warmers to the Chinese market, where they were previously unknown, and quickly raised awareness of these products; and in America and the UK, where body warmers were only used for chill prevention, they began to market them as therapeutic products. Kobayashi Pharmaceutical continues to develop and supply hoped-for products both in Japan and throughout the world.