Quest Bars were created from a simple idea: food should taste as good as it is good for you with zero compromises. They set out to deliver something that no one had done before and believed that with enough hard work and innovation food could be delicious and good for you. People eat for enjoyment rather than sustenance. That’s why Quest is driven to engineer foods that don’t compromise on taste or nutrition.

Their mission is to revolutionize food and make clean eating fun.

A New Kind of Protein Bar

A small group of wellness enthusiasts gather around a kitchen with a vision for a NEW kind of protein bar that we actually want to eat. They know that they can’t be the only ones in need of a product that doesn’t compromise. Others were looking for a better way to cheat clean, and it isn’t out there. So they decide to make it. Not just for them, but everyone who wants to eat better and enjoy every bite.

They spend several months huddled around @QuestCreator Shannon Penna to mix and test various sweeteners, ingredients, and formulas. Slowly but surely they learn what works and what doesn’t. It’s challenging work, but not without its rewards.

Finally, they get them to the point where they are delicious and nutritious enough to sell.

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